Summer Internship At Tencent_IP Project "CosCat"
From May to August 2021, I participated in the company's new IP project in the design department of Tencent.
During the summer internship, I was mainly responsible for the derivative design of IP image, the production of product animation, storyboard drawing, poster design, the production of IP and other game linkage promotion advertising animation, peripheral product design, new image concept design, IP platform account management and operation.
My main work content is the production of animation and the topic selection of animation content. I need to browse various streaming media platforms every day to collect the latest and hottest topics and make tables to integrate them. Select the appropriate topic and draw the storyboard and the initial concept of the IP image that fits the topic according to the content. Directly discuss and confirm the content with the project director, and be responsible for assigning work to the team members after confirming the content.
At present, this IP has gained an ideal number of fans on major media platforms in China, and most of the fan groups are young people and children. Because the goal of product realization was taken into consideration in the initial stage, I was more inclined to the elements that young people love when planning the content.
This internship experience has benefited me a lot. I have not only made progress in art and design but also learned a lot of knowledge of operation and management. I think the most important thing is that I learned how to communicate effectively and calmly respond to emergencies and solve problems quickly and effectively.