BUCK In - APP Animation
The Challenge
The challenge is to create a set of 5 animated illustrations for each of Apple’s products which will be shown on Apple's home app page. Apple’s product design concept for the entire line is based on minimalism, so to cater to Apple’s pursuit of minimalist design concepts and to innovate on this basis is a very challenging task. How to animate all the simple designs but all have their own story? How can I show people what can Apple productions bring us?
The Idea
When designing illustrations for this project, I first thought of what people’s deepest impression of Apple is. What are the memorable functions of Apple's different products and what are the unique features of different products?
At the same time, how to distinguish some similar products and how to highlight the characteristics of each product?
The Color
When designing the color palette, I referred to the colors of many Apple products, people's favorite colors, and the new appearance colors of the latest products.
The idea comes from the new iPhone 13 pro color "sierra blue" in 2021. The use of this blue is an innovation of Apple. I think this color represents the future, and more innovations are coming soon.
The idea comes from the new pink iPhone 13 and the new iMac in 2021. At the same time, pink, light, and bright color can also bring more vitality and attract the love of young people.
The idea comes from the new yellow iMac in 2021. Yellow is the color that represents vitality. I think this color represents that Apple is gradually making the market more diversified for younger users.
The idea comes from the new purple iMac of 2021 and the limited purple of iPhone12.Purple represents mystery in the color language. I think it can be used in this design to represent the new technology that Apple can bring more unknowns and make people look forward to new products in the future.
The idea comes from Apple's classic product color matching space gray, silver-gray and white, and the color gradient of the Apple TV app is black and gray. Black and gray represent solemnity, and Apple's products are innovating while maintaining their seriousness in products.
The idea comes from the limited color green of the iPhone 12 and the green color matching of the 2021 new iMac. At the same time, considering that Apple's products are gradually becoming environmentally friendly, green will be a very good representative color.
Early Concept
In order to show the unique performance of different Apple products, I distinguished and compared the apps that best represented their functions. The animation will show what Apple's different products can bring to people. The animation will be presented in this form; the bubbles pass through Apple's products in the process of movement, and the logo of the app appears within the frame of the product.
APP Icon
For iMac
Mail, QuickTime Player, iMovie, Keynote, Stocks, Notes
For Apple Watch
Maps, Health, Apple Podcasts, Fitness +, Activity, Radios
For Apple TV +
Up, End, Next, Play, Apple TV+, Stop
For iPad
Files, Reading, Show, Data, Voice Memos, Pages
For iPhone
Apple Card, Music, Clips, Messages, Camera, Home
In APP Animations
For iPhone
Taking into account people's use of the iPhone's main software and the functions of the software, the actions corresponding to the characteristics are designed. For example, when using Apple Pay, people need to press the phone's shutdown button twice to activate the payment function.
For iMac
The main use of computers is in office software. Checking the stock market, making and playing videos, receiving and sending emails, and recording important notes. When designing the animation, I also took into account the desktop characteristics of the Apple system. In the initial settings, the software appeared neatly under the computer screen.
For Apple Watch
Apple Watch is deeply loved by many fitness enthusiasts, because its various health-related functions bring people a lot of conveniences, such as measuring heartbeat, breathing rate, and fat burning value during exercise. Although the sparrow is small and complete, the radio walkie-talkie, radio, and other functions are very convenient and other functions.
For iPad
iPad is deeply loved by people engaged in the art industry, and the powerful painting software compatibility has brought people a lot of conveniences. Of course, many people use iPad to read and work. The powerful apple pencil brings more creativity to iPad.
For Apple TV+
Massive TV programs, wonderful original works, simple and easy-to-operate interface. Apple tv+ has become the preferred media package for many people. When designing this animation, I thought more about how to make a TV broadcast feel. The first thing I thought of was the menu page and the most important playback button.
Mockup Animation
